Showing posts with label Aristotle. Show all posts
Showing posts with label Aristotle. Show all posts

Friday, December 14, 2018

Public Relations, needed or not?

By Ana Rees


Public relations specialists are sometimes labeled deceptive and unethical, but are they doing more good than they are harm? 

According to an article in Forbes magazine, there has been a decline in the necessity of public relations professionals in recent years, because many companies are beginning to manage their own public affairs through utilizing the skills of already existing employees. For example, the job responsibilities of a public relations specialist align closely with that of a marketer and/or advertiser.

Not only do we see this reduction due to the thought of unencessity, but there have also been others who have questioned the ethics of public relations specialists, and therefore, question why we would we would need people in the workplace in whom we can’t fully trust. We will address the arguments of why some people do feel this way, because if looking in from the outside, it does raise questions when you see someone working for a campaign or business they don’t actually support. Although these arguments do exist and public relations specialists have been seen as deceptive or unethical for this reason and others, they are doing much more good than they are harm, and therefore are necessary in the workplace.


Wednesday, December 5, 2018

The ancient beginnings of public relations



West facade of the Parthenon, Athens, 5th century BCE
When you hear the words public relations, what comes to your mind?  For many people, they know what it is in a general sense, but can’t quite find the words to define it.  I saw this firsthand when I told others that I was accepted into the public relations program.  At first, they were very excited for me, but then I would watch as a puzzled look came over their faces where they would then ask me, “now what exactly is public relations?”