A Malleable Audience

To see what an impactful orator was Winston Churchill, one need only look at the fact there is an award-winning film, The Darkest Hour, that centers around his ability as a speaker. Phrases from his iconic speeches remain in the minds of even the least historically attuned. One speech that stands out is the "Sinews of Peace" speech he gave at the start of the Cold War. For better or worse, it was powerful, and its message spread worldwide.

Winston Churchill delivering his "Sinews of Peace,"
aka "Iron Curtain," speech at Westminster College
in front of an attentive audience.

An essential part of Churchill's speech is kairos. The former prime minister delivered it at Westminster College in Fulton, Missouri, to as large an audience as would fit in the gymnasium, with President Harry Truman beside him. He knew he had an intelligent, attentive audience that included US officials with power to influence change.

Almost the first half of the speech is written to connect the orator to his audience. He starts off with some rather effective humor, and by linking himself to the president, he cements his authority as a speaker to an American congregation. In the first half of the speech, Churchill makes increasingly bold claims followed by statements recognizing that he and the audience are in agreement (also made apparent by the audience's applause). By the halfway point, there is an evident connection between Churchill and his listeners.

Once Churchill builds a rapport with his audience, he gradually uses that trust to ask them to consider an idea of his: unifying the United States and the British Commonwealth. He leans heavily on both logos and pathos for this. He calls the people to action against fears that most were all too familiar with ("the two great dangers which menace the home of the people, War and Tyranny"), and lists specific ways in which unifying would be logical and beneficial ("This would perhaps double the mobility of the American Navy and Air Force."). I can imagine those calls would be particularly powerful to citizens of a country that had just been through a heart-wrenching war and continued to live in fear of looming catastrophic bombs.

Churchill frequently uses repetition, congeries, and alliteration to drive home his points, and his delivery makes them even more stirring ("For them is all distorted, all is broken, all is even ground to pulp."). It's difficult not to connect with language that is crafted in such a way as Churchill sculpted his.

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